YouTube Manager (2 - 5 yrs.)

Manage YouTube channels for various clients
Provide support and services to various clients
Optimize YouTube videos to create clean and consistent content for our partners
Track, analyze and report key opportunities for growth and/or change
Perform as a frontline resource for YouTube best practices
Be up-to-date on industry trends and providing ongoing YouTube channel growth strategy to partners (e.g. programming, channel optimization and management, audience development)
Provide regular updates on partner development, initiatives and results
Provide expertise in creating documentation and other resources relevant to partners
Track and analyze metrics and activities pertaining to your partner portfolio such as growth, revenue, CPMs, retention dates, services rendered, etc.
Drive-up subscribers revenue of YouTube channel
Build manage the YT channel strategy, look, feel, ranking, promotions, partnerships.
SEO Ranking Optimize Tags, Titles, Description, Playlists, Thumb nails to increase ranking.
ENGAGEMENT Manage comments to engage with subscribers of the channel
CONTENT work with Video creation team to develop content to increase engagement
ATTRIBUTION Setup tags managers [UTM, GTM] for to track optimize user behaviors
SETUP AD formats in-stream, out stream, discovery, bumper, masthead.
ANALYSE trends using website analytics tools (e.g. Google Analytics etc.)
Setup and run ad campaign for YT should be able to manage and optimize the same as well.

Relevant experience in the technology / healthcare industry
Great personality with a positive attitude, lots of energy and professionalism
An excellent understanding of the YouTube platform
YouTube Certified
Strong understanding of Social Media
Ability to take the initiative and drive excellent results
Ability to track, analyze and manage data and records
Ability to handle work pressure and time management
Positive attitude
Skilled in using spreadsheets and creating reports
Post Secondary Education or equivalent work experience
Mastery of Office Suite (MS or Google), in particular with Word and Excel
Excellent written and verbal communication skills
Strong understanding of tracking, tagging, and YT tool
Must have good understanding of different types of YOUTUBE ads formats i.e. Skippable in-stream ads, Non-skippable in-stream ads, In-feed video ads, Bumper ads, Outstream ads, Masthead ads etc.
Facebook/Instagram marketing is an added plus.