Digital Marketing Specialist (4 - 7 yrs.)

SEO Strategy & Execution: Develop and implement SEO strategies for both websites, including keyword research, on-page and off-page optimization, and performance monitoring.
Website Development & Maintenance: Manage and maintain WordPress (One Accounting) and Shopify (One Party Rental) sites, ensuring they are user-friendly, functional, and SEO-friendly.
Content Creation & Management: Plan and oversee content for SEO and engagement goals, tailoring it for B2B (blog posts, case studies) and B2C (product descriptions, visual content) audiences.
Social Media Marketing: Develop and execute a social media strategy for One Party Rental, creating engaging content, managing posts, and fostering community engagement.
Analytics & Reporting: Track and analyze key performance metrics across SEO, websites, and social media using tools like Google Analytics and Search Console, providing monthly reports and recommendations.
Strategy & Collaboration: Tailor marketing approaches for B2B and B2C audiences, ensuring consistent branding and integrating SEO with content and social media.
Stay Up-to-Date: Continuously learn about SEO algorithm updates, digital marketing trends, and e-commerce best practices.

Experience: 3-5+ years in digital marketing, strong focus on SEO and web content management, and experience in social media campaigns.
SEO Expertise: In-depth knowledge of on-page and off-page SEO, familiarity with SEO tools, and ability to develop and execute SEO strategies.
Web Development Skills: Proficiency in WordPress (customizing themes, managing plugins, basic coding) and Shopify (theme customization, app configuration).
Social Media & Content Skills: Proven ability to create engaging content for social media and blogs, excellent writing skills, and experience with social media management tools.
Marketing Strategy: Broad understanding of digital marketing channels and integrated campaign planning.
Analytical & Data-Driven: Comfortable with data analysis, interpreting metrics, and preparing performance reports.
Self-Motivated & Organized: Strong self-management, initiative, and time-management skills for a solo, remote position.
Communication: Good written and verbal English communication skills.
Education: Bachelor's degree in Marketing, Communications, Computer Science, or related field preferred; relevant certifications are a plus.
Location: Candidate should be based in India, with a preference for candidates from Bangalore, Kerala, Chennai.